Documentation/Order tracking

Order tracking

If you sell online, report each completed order to LeadReply. Analytics then shows the revenue from shoppers who chatted with your assistant before buying.

How sales are counted

Chat sale: the shopper chatted with your assistant in the 24 hours before ordering.
Assisted sale: they chatted 1–7 days before ordering.
Orders from shoppers who never chatted are stored but not counted as LeadReply revenue.

Shoppers are matched by the anonymous visitor ID the widget already keeps in their browser, so nothing personal is sent. The same order reported twice is only counted once.

Tip

Service businesses don't need this. When you mark a lead Closed in the inbox, LeadReply asks what the sale was worth and adds it to Analytics.

Shopify

Add a custom pixel once. It runs on every completed checkout.

Custom pixel

// Shopify admin → Settings → Customer events → Add custom pixel
// Replace YOUR_WIDGET_TOKEN with the token from your LeadReply embed code.
analytics.subscribe('checkout_completed', async (event) => {
  const checkout = event.data.checkout;
  const visitorId = await browser.cookie.get('leadreply_visitor_id');
  if (!visitorId) return; // this shopper never loaded the widget

  fetch('https://leadreply.xyz/api/widget/purchase', {
    method: 'POST',
    headers: { 'Content-Type': 'application/json' },
    keepalive: true,
    body: JSON.stringify({
      token: 'YOUR_WIDGET_TOKEN',
      visitor_id: visitorId,
      order_id: String(checkout.order?.id || checkout.token),
      amount: checkout.totalPrice?.amount,
      currency: checkout.currencyCode,
      source: 'shopify',
    }),
  });
});

WooCommerce

functions.php

// WooCommerce: add to your theme's functions.php (or a code-snippets plugin).
add_action('woocommerce_thankyou', function ($order_id) {
  $order = wc_get_order($order_id);
  if (!$order) return;
  printf(
    "<script>(window.leadreplyQ = window.leadreplyQ || []).push(['purchase', { orderId: %s, amount: %s, currency: %s }]);</script>",
    json_encode((string) $order->get_order_number(), JSON_HEX_TAG),
    json_encode((float) $order->get_total(), JSON_HEX_TAG),
    json_encode($order->get_currency(), JSON_HEX_TAG)
  );
});

Any other site

Put this on the page customers see after paying, on a page where the LeadReply widget script is installed. It works even if it runs before the widget has loaded.

Order confirmation page

<script>
  // On your order-confirmation page. Replace the values with your order's.
  (window.leadreplyQ = window.leadreplyQ || []).push(['purchase', {
    orderId: '1001',
    amount: 59.90,
    currency: 'EUR'
  }]);
</script>

Visitor Journey

Visit-to-lead funnel, top pages, sources and each visitor’s path

Plans & billing

Starter, Pro and Premium — trials, limits and changes

Questions & answers

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